Blog

Writing from across the Appliscale ecosystem

AdTech engineering, gaming infrastructure, cloud architecture, books, conferences, and team culture.

Vertical
Topic
Text to Vector to Match: How Embedding-Based Targeting Works
AdTech·

Jun 2026

Damian Naglak

Text to Vector to Match: How Embedding-Based Targeting Works

Type an audience description into a box and a model turns it into 3,072 numbers. Match two audiences and you compare those numbers. Here is every step in between, with the real figures I measured at each one.

Agentic Audiences
Agentic coding, in practice: an operating model for AI-native software teams
Appliscale.io·

May 2026

Michal Niec

Agentic coding, in practice: an operating model for AI-native software teams

Eight levers that change when a software team builds with coding agents in earnest. A practitioner's operating model, from inside Appliscale.

The Architect’s Veto: Why "Just Building It" is Rarely Enough
AdTech·

Mar 2026

Maksymilian Wojczuk

The Architect’s Veto: Why "Just Building It" is Rarely Enough

Generic software development is often described as a game of execution. You get a requirement, you write the code, you pass the tests, and you deploy. In the era of high-speed delivery and AI-assisted coding, we have become remarkably good at the building part of the process. But as the complexity o

Architecture
Inside the IAB agentic AI roadmap and new standards
AdTech·

Mar 2026

Damian Naglak

Inside the IAB agentic AI roadmap and new standards

This article is part of an ongoing series by Appliscale's Head of Engineering, Damian Naglak, exploring the new IAB agentic framework and what these shifts mean for the future of ad tech and cloud infrastructure.

IAB Agentic
5 Recommendations to Stay Curious in a World Shaped by Code: Mateusz Ziarko's Watch & Read List
Appliscale.io·

Mar 2026

Kamil Stanuch

5 Recommendations to Stay Curious in a World Shaped by Code: Mateusz Ziarko's Watch & Read List

Staying sharp as an engineer, for me, has never been only about following the latest frameworks or keeping up with release notes. The resources I keep coming back to and the ones I find myself recommending to colleagues tend to mix technical depth with genuine human stories. Some are about the fut

5 Recommendations to Rediscover the Art of Engineering: Jakub Lamparski’s Reading List
Appliscale.io·

Mar 2026

Kamil Stanuch

5 Recommendations to Rediscover the Art of Engineering: Jakub Lamparski’s Reading List

Engineering is often viewed as a purely logical pursuit, but for Jakub, it is deeply rooted in an appreciation for structure, history, and aesthetics. His recommendations move beyond the typical how-to manuals, offering instead a path toward rediscovering the foundational logic and visual beauty tha

5 Books for Leverage, Logic, and AI: Recommendations from Stanislav Shelemekh
Appliscale.io·

Feb 2026

Kamil Stanuch

5 Books for Leverage, Logic, and AI: Recommendations from Stanislav Shelemekh

For many engineers, growth is initially measured by how well they can solve a specific technical problem. But as a career matures, the focus often shifts toward leverage—the ability to produce results that are disproportionately larger than the time invested. Stanislav Shelemekh shares five books th

5 Must-Read Books for Strategic Engineering: Recommendations from Damian Naglak
Appliscale.io·

Feb 2026

Kamil Stanuch

5 Must-Read Books for Strategic Engineering: Recommendations from Damian Naglak

At Appliscale, we believe that being a great engineer or leader isn’t just about mastering a specific programming language but about understanding the systems, incentives, and frameworks that drive the entire industry. Damian Naglak, a key voice in our engineering leadership, shares a curated list o

JWT Revocation at Scale: How to Enforce Playtime Limits for >100 mln Users
GameTech·

Feb 2026

Maksymilian Wojczuk

JWT Revocation at Scale: How to Enforce Playtime Limits for >100 mln Users

If you work in cloud infrastructure or ad tech, you know the dream of stateless architecture. It is the holy grail of modern scaling. You spin up scalable microservices (+ 1 mln requests per second), you issue JSON Web Tokens (JWTs) for authentication, and you free your databases from the tyranny of

6 Books to Bridge the Gap Between Engineering and Leadership: Recommendations from Max Wojczuk
Appliscale.io·

Feb 2026

Kamil Stanuch

6 Books to Bridge the Gap Between Engineering and Leadership: Recommendations from Max Wojczuk

Scaling a technical career often feels like a balancing act. On one side, you have the precision of code and architecture; on the other, the nuance of people, motivation, and habits. For Max Wojczuk, Technical Engineering Manager and Senior Software Engineer, navigating this transition required a sh

The Art of Radical Adaptability: 9 Questions for Head of Operations Magda Śleboda (Appliscale)
Appliscale.io·

Feb 2026

Kamil Stanuch

The Art of Radical Adaptability: 9 Questions for Head of Operations Magda Śleboda (Appliscale)

In the high-stakes world of live television, there is no undo button. If a broadcast fails, millions of people see it instantly. It’s an environment that breeds a specific kind of professional: someone who thrives on chaos, makes split-second decisions, and prioritizes forward momentum over the illu

7 Books Recommended by Appliscale COO Eain Jones: Geopolitics, Systems, and the Art of Relentless Execution
Appliscale.io·

Feb 2026

Kamil Stanuch

7 Books Recommended by Appliscale COO Eain Jones: Geopolitics, Systems, and the Art of Relentless Execution

At Appliscale, we often talk about the how of technology how to scale a database, how to automate a pipeline, or how to optimize a cloud environment. But for our COO and Co-founder, Eain Jones, the why and the where are just as critical. As a leader who has spent the last 15 years [...]