Case Studies

Selected work, grouped by industry

Eleven years of production engineering across advertising, gaming, cloud, data, and real estate.

AdTech(7)

Bedrock Platform - High-Performance RTB Platform

Highly scalable, fault-tolerant platform

Highly scalable, fault-tolerant platform tailored to meet the ultra-low-latency demands of real-time bidding.

Aerospike
AWS
GitHub
Go

AOL - AWS Auto Scaling

Cut EC2 costs 40% monthly with dynamic, immutable infrastructure

AOL's EC2 maintenance costs cut by 40% monthly with dynamic scaling and immutable infrastructure

Ansible
AWS Auto Scaling
CloudFormation
DataDog

QuickFrame by MNTN - Ad Insights Engine

Unlocking Ad Performance Insights

Delivered a working MVP in the first iteration cycle, enabling early advertiser demos and validation.

AWS
AWS Lambda
Lambda
PySpark

Yieldlove - Transforming AdTech Data Infrastructure

Processes 400M+ daily HTTP events and handles 1TB+ data

Yieldlove's new system processes over 400 million HTTP events daily through header bidding and handles more than 1TB of data.

AWS
CloudFormation
DataDog
Django

Ströer - Ad Forecasting

Forecasting engine with statistical models and neural networks to optimize campaigns

A forecasting engine for Ströer using statistical models and neural networks to optimize campaign pacing and revenue growth.

Amazon DeepAR
Apache Spark
Avro
AWS

Optimizing Yahoo's Real-Time Bidding Platform

Growth while cutting costs on millions of daily transactions

Growth and significant cost savings across a global platform handling millions of transactions daily

Ansible
Apache Spark
AWS
DataDog

Spearad - Scalable Adtech Infrastructure

Scaled infrastructure for global availability, enabling rapid multi-region expansion

Scaled the system infrastructure to support global availability across two regions, with the agility to deploy additional regions within days for rapid expansion

AWS
AWS Lambda
CloudFormation
ECS Autoscaling

AI Agents(3)

AI powered scalability

Automated data conversion to scale elite CrossFit programming

Reduced training plan creation time by automating freeform-to-structured data conversion, unlocking scalability for elite CrossFit programming

Antlr
Cursor
Monaco Editor
Vertex

Cloud-Native Acceleration

Production-grade MVP of StarOps in customer pilots within months

Delivered a production-grade MVP of StarOps in customer pilots within months, without requiring the client to build a large in-house platform team.

AWS
Docker
GitHub
Grafana

Harmonyze - AI

From contract AI to the coaching command centre for franchise brands

An AI teammate for contract and compliance work that delivered a 10x ROI, and the engineering now behind a coaching platform for franchise brands.

AWS Services
Clerk (authentication)
LangChain
Next.js

GameTech(6)

Erlang Messaging Services

Cut AWS costs by $50K/month; scaled to 100M users, 4M concurrent

Reduced the client’s AWS costs by an estimated $50,000 per month while increasing the scalability of their systems to handle 100 million monthly active users and up to 4 million concurrent users

AWS
Erlang
Go
Java

Gaming Authorization Server

Handles over 300k of requests per minute peak, totalling hundreds of millions of requests daily

A service capable of handling around over 300 thousand requests per minute at peak time, totalling hundreds of millions of requests per day

Spring Boot

Gaming Leaderboards

20 million daily queries with millisecond response times and 2.3 million daily users

A scalable, game-agnostic leaderboard handling 20 million daily queries with millisecond response times and 2.3 million daily users

AWS
Redis

Gaming performance and scalability

Processing millions of requests per day

ArgoCD
AWS
Backstage
DataDog

Cut S3 costs by 40%, operational costs by 30%, invoices by 40% monthly

A 40% reduction in S3 storage costs, a 30% reduction in operational costs, reduced monthly invoices by 40%

AWS
Databricks
DataDog
GitHub

Streamlining gaming infrastructure

Cut cloud costs 15% with optimized infrastructure and unified runtimes

A 15% reduction in cloud costs through optimised infrastructure and unified runtime stacks

AWS
Cloudflare
Kubernetes

Cloud(2)

upscale.ai - AI/ML-Driven Marketing Platform

Boosted data throughput from 18K to 2M+ records, maintaining scalability

Improved data throughput, from 18k to over 2M records, while preserving scalability and performance

Docker
GitHub
PostgreSQL
Python

XMPP Server Cluster

Supports hundreds of thousands of concurrent users

A robust, scalable XMPP server cluster capable of supporting hundreds of thousands of concurrent users

AMOC
Ansible
Erlang OTP
Grafana

Real Estate(1)

Whitelabel Applications and Services

Enabled 45M users, cut cloud costs, boosted feature delivery

Enabled 45 million users alongside cost reductions in cloud infrastructure, maintenance and staffing while increasing the delivery of new features

AWS
CircleCI
Cypress
DataDog

technology(12)

JustPremium - Cost-Effective Data Lake

Custom data lake cut costs by 98%, restored data control

A custom data lake that slashed JustPremium’s data infrastructure costs by 98%, while restoring full control over their data operations

Apache Parquet
Athena
AWS
DataDog

Content Creation platform

Improved project clarity and streamlined brand-creator collaboration for efficiency

Enhanced project definition and streamlined brand-creator collaboration, improving workflow efficiency

AWS Lambda
ECS
Functionize
GraphQL

Data Analysis

Scalable real-time data pipeline

Scalable real-time data pipeline with Elixir, enabling advanced intelligence analysis and instant insights

AWS
CircleCI
Elasticsearch
Elixir

Energy Solutions: HMI

Improved UX with customizable data panel and remote client support

Enhanced the user experience by introducing a customizable data-retrieval panel and an integrated remote client to robustly address emergent issues off-premises