Blog

Writing from across the Appliscale ecosystem

AdTech engineering, gaming infrastructure, cloud architecture, books, conferences, and team culture.

VerticalAll AdTech GameTech Ventures

TopicAll AdCP Protocol Agentic AI Architecture CTV Cloud Infrastructure Containerized Bidder IAB Agentic Interviews RTB

AdTech·

Jan 2026

Handling Money in Milliseconds: 12 Questions for AdTech Expert Damian Naglak (Appliscale)

AdTech is often misunderstood. To the outsider, it’s just pop-ups and tracking cookies. To the insider, it’s one of the most ruthless, high-performance engineering playgrounds on the planet—a place where a 20-millisecond delay costs real money and scale isnt a buzzword, its a survival requirement. W

InterviewsAgentic AI

AdTech·

Nov 2025

Damian Naglak

AI-Powered Deal Troubleshooting

Deal troubleshooting in programmatic advertising is notoriously painful. Weve all watched countless AdOps engineers spend hours manually checking APIs, cross-referencing databases, and hunting through metrics just to figure out why a single deal isnt bidding. At Appliscale, we’re using our expertise

Agentic AIAdCP Protocol

AdTech·

Oct 2025

AWS RTB Fabric: The Hidden Complexity of Adtech Infrastructure and Why This Changes Everything

Amazon Web Services recently launched RTB Fabric, a purpose-built infrastructure service for real-time bidding workloads. This isnt just another cloud service – its AWS putting a managed network layer directly between buyers and sellers in the programmatic advertising ecosystem. ❕What makes this ann

Containerized BidderRTB

Processing Billions of impression with FP – Wojtek @ SpreadIT conf

AdTech·

Nov 2016

Michal Polcik

Processing Billions of impression with FP – Wojtek @ SpreadIT conf

Wojtek Gawronski presented at the recent SpreadIT conference. His talk on functional programming and its usage in a high transaction RTB exchange thats processes billions of requests per day was well received, you can catch it here.

RTB